jQuery(document).ready(function($) {
	var ewww_i = 0; // Tracks how many images optimized (foreground) in a single session.
	var ewww_j = 0; // Vs. tracks how many images optimized (foreground) since the last pause/resume.
	var ewww_k = 0;
	var ewww_background = 0;
	var ewww_aux_folders = 1;
	var ewww_force = 0;
	var ewww_force_smart = 0;
	var ewww_scan_only = 0;
	var ewww_webp_only = 0;
	var ewww_delay = 0;
	var ewww_batch_limit = 0;
	var ewwwTimeoutHandler, bulkResultsSlideTimer;
	var ewwwNumberFormat = new Intl.NumberFormat();
	var ewww_tiny_skip = '';
	var ewww_pending = 0;
	var ewww_hid_pending = false;
	var ewww_autopoll_timeout = 0;
	var ewww_table_visible = false;
	var ewww_table_action = 'bulk_aux_images_table';
	var ewww_total_pages = 0;
	var ewww_total_images = 0;
	var ewww_total_pending = 0;
	var ewww_pointer = 0;
	var ewww_search = '';
	var ewww_size_sort = false;
	var ewww_bulk_start_time = 0;
	var ewww_bulk_elapsed_time = 0;
	var ewww_time_per_image = 0;
	var ewww_time_remaining = 0;
	var ewww_days_remaining = 0;
	var ewww_hours_remaining = 0;
	var ewww_minutes_remaining = 0;
	var ewww_seconds_remaining = 0;
	var ewww_countdown = false;
	var ewww_error_counter = 30;
	var ewwwBulkFirstPage = false;
	var ewwwBulkFirstLoop = false;
	var ewww_quota_update;
	if (ewww_bulk.scan_only_mode) {
		ewww_scan_only = true;
	}
	if (ewww_bulk.selected_ids.length > 0) {
		ewww_autopoll = false;
	}
	$("#ewww-delay-slider").slider({
		min: 0,
		max: 30,
		value: $("#ewww-delay").val(),
		slide: function(event, ui) {
			$("#ewww-delay").val(ui.value);
		}
	});
	var ewwwdelayinput = document.getElementById("ewww-delay");
	if (ewwwdelayinput) {
		ewwwdelayinput.onblur = function() {
			if (isNaN(this.value)) {
				this.value = 0;
			} else {
				this.value = Math.ceil(this.value);
			}
		};
	}
	// If auto-poll is enabled, then the bulk process is already running, and this will not be needed.
	if (! ewww_autopoll) {
		// Populate the bulk information: media uploads, image sizes, dimensions, etc.
		var ewww_get_bulk_info_data = {
			action: 'ewww_get_bulk_info',
			ids: ewww_bulk.selected_ids,
			ewww_wpnonce: ewww_bulk._wpnonce,
		};
		$.post(ajaxurl, ewww_get_bulk_info_data, function(response) {
			var is_json = true;
			try {
				var ewww_response = JSON.parse(response);
			} catch (err) {
				is_json = false;
			}
			if ( ! is_json ) {
				$('#ewww-bulk-queue-images').html('<span class="ewww-bulk-error"><b>' + ewww_bulk.invalid_response + '</b></span>');
				console.log( response );
				return false;
			}
			if ( ewww_response.error ) {
				$('#ewww-bulk-queue-images').html('<span class="ewww-bulk-error"><b>' + ewww_response.error + '</b></span>');
			} else if ( ewww_response.html ) {
				$('#ewww-bulk-queue-images').html( ewww_response.html );
				if (ewww_response.show_bulk_controls) {
					$('#ewww-bulk-controls').show();
				} else {
					$('#ewww-bulk-controls').remove();
				}
			}
			if (ewww_bulk.bulk_init) {
				if (ewww_bulk.selected_ids.length > 0) {
					$('#ewww-background').parent().hide();
					$('#ewww-scan-only').parent().hide();
					$('#ewww-aux-folders').parent().hide();
				}
				$('#ewww-optimize-local-images a.button-primary').trigger('click');
			}
		})
		.fail(function() {
			$('#ewww-bulk-queue-images').html('<span class="ewww-bulk-error"><b>' + ewww_bulk.invalid_response + '</b></span>');
		});
	}
	// Show the bulk interface when the button is clicked.
	$('#ewww-optimize-local-images a.button-primary').on('click', function() {
		ewww_table_visible = false;
		$(this).hide();
		$('#ewww-bulk-queue-images').show();
		$('#ewww-bulk-controls').show();
		$('#ewww-bulk-table-wrapper').hide()
		$('#ewww-bulk-results').slideDown();
		$('#ewww-show-table').show();
		$('#ewww-hide-table').hide();
		return false;
	});
	$('#ewww-bulk-queue-images').on('click', '#ewww-bulk-start-optimizing', function() {
		$('#ewww-bulk-queue-images').hide();
		$('#ewww-bulk-controls').hide();
		$('#ewww-bulk-queue-confirm').show();
		return false;
	});
	$('#ewww-bulk-confirm-optimizing').on('click', function() {
		ewwwCheckBulkOptions();
		$(this).hide();
		$('.ewww-bulk-confirm-info').hide();
		if (ewww_background) {
			$('#ewww-bulk-background-notice').show();
			ewwwAsyncInit();
		} else {
			$('#ewww-bulk-foreground-notice').show();
			$('#ewww-show-table').hide();
			ewww_autopoll = false;
			ewwwScanInit();
		}
		bulkResultsSlideTimer = setTimeout(function() {
			if (ewww_table_visible) {
				$('#ewww-bulk-queue-confirm').slideUp(400, function() {
					if (ewww_background) {
						$('#ewww-hide-table').show();
					}
				});
			} else {
				$('#ewww-bulk-results').slideUp(400, function() {
					$('#ewww-bulk-queue-confirm').hide();
					if (ewww_background) {
						$('#ewww-show-table').show();
						$('#ewww-hide-table').hide();
					}
					ewww_pending = 0;
				});
			}
		}, 7000);
		$('.ewww-bulk-spinner').show();
		return false;
	});
	function ewwwCheckBulkOptions() {
		if ($('#ewww-background:checkbox:checked').val()) {
			ewww_background = 1;
		} else if (ewww_bulk.easymode) {
			ewww_scan_only = 1;
		}
		if ($('#ewww-scan-only:checkbox:checked').val()) {
			ewww_scan_only = 1;
		}
		if ( ! $('#ewww-aux-folders:checkbox:checked').val()) {
			ewww_aux_folders = 0;
		}
		if ($('#ewww-force:checkbox:checked').val()) {
			ewww_force = 1;
		}
		if ($('#ewww-force-smart:checkbox:checked').val()) {
			ewww_force_smart = 1;
		}
		if ($('#ewww-webp-only:checkbox:checked').val()) {
			ewww_webp_only = 1;
		}
		if ( ! $('#ewww-delay').val().match( /^[1-9][0-9]*$/) ) {
			ewww_delay = 0;
		} else {
			ewww_delay = $('#ewww-delay').val();
		}
	}
	function ewwwScanInit() {
		var ewww_scan_data = {
			action: 'ewww_bulk_scan_init',
			ewww_aux_folders: ewww_aux_folders,
			ewww_force: ewww_force,
			ewww_force_smart: ewww_force_smart,
			ewww_webp_only: ewww_webp_only,
			ewww_scan_only: ewww_scan_only,
			ewww_delay: ewww_delay,
			ewww_scan: true,
			ewww_wpnonce: ewww_bulk._wpnonce,
			ids: ewww_bulk.selected_ids,
		};
		$.post(ajaxurl, ewww_scan_data, function(response) {
			var is_json = true;
			try {
				var ewww_response = JSON.parse(response);
			} catch (err) {
				is_json = false;
			}
			if ( ! is_json ) {
				$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_bulk.invalid_response + '</b></span>');
				console.log( response );
				return false;
			}
			if ( ewww_response.error ) {
				$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_response.error + '</b></span>');
				$('.ewww-bulk-spinner').hide();
			} else if ( ewww_response.message ) {
				$('#ewww-optimize-local-images').html(ewww_response.message);
				ewwwRunScan();
			} else {
				$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_bulk.invalid_response + '</b></span>');
				$('.ewww-bulk-spinner').hide();
				console.log( response );
				return false;
			}
		})
		.fail(function() {
			$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_bulk.invalid_response + '</b></span>');
			$('.ewww-bulk-spinner').hide();
			console.log( response );
			return false;
		});
	}
	function ewwwRunScan() {
		var ewww_scan_data = {
			action: 'ewww_bulk_scan',
			ewww_force: ewww_force,
			ewww_force_smart: ewww_force_smart,
			ewww_webp_only: ewww_webp_only,
			ewww_scan_only: ewww_scan_only,
			ewww_scan: true,
			ewww_wpnonce: ewww_bulk._wpnonce,
		};
		$.post(ajaxurl, ewww_scan_data, function(response) {
			var is_json = true;
			try {
				var ewww_response = JSON.parse(response);
			} catch (err) {
				is_json = false;
			}
			if ( ! is_json ) {
				$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_bulk.invalid_response + '</b></span>');
				$('.ewww-bulk-spinner').hide();
				console.log( response );
				return false;
			}
			if ( ewww_response.error ) {
				$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_response.error + '</b></span>');
				$('.ewww-bulk-spinner').hide();
			} else if ( ewww_response.remaining ) {
				$('.ewww-aux-table').hide();
				$('#ewww-show-table').hide();
				$('#ewww-optimize-local-images').html( ewww_response.remaining );
				if ( ewww_response.notice ) {
					$('#ewww-optimize-local-images').append( '<br>' + ewww_response.notice );
				}
				if ( ewww_response.tiny_skip ) {
					$('#ewww-optimize-local-images').append( '<br>' + ewww_response.tiny_skip );
					ewww_tiny_skip = ewww_response.tiny_skip;
					console.log( 'skipped some tiny images' );
				}
				if ( ewww_response.bad_attachment ) {
					$('#ewww-optimize-local-images').append( '<br>' + ewww_bulk.bad_attachment + ' ' + ewww_response.bad_attachment );
				}
				ewww_scan_failures = 0;
				ewwwRunScan();
			} else if ( ewww_response.ready ) {
				ewww_total_pending = ewww_response.ready;
				$('#ewww-optimize-local-images').html(ewww_response.message);
				if ( ewww_tiny_skip ) {
					$('#ewww-optimize-local-images').append( '<br><i>' + ewww_tiny_skip + '</i>' );
					console.log( 'done, skipped some tiny images' );
				}
				if (ewww_scan_only) {
					$('.ewww-bulk-spinner').hide();
					$('.ewww-start-optimization').removeClass('button-secondary');
					$('.ewww-start-optimization').addClass('button-primary');
					$('.ewww-start-optimization').addClass('bulk-foreground');
					$('.ewww-start-optimization').show();
					$('.ewww-clear-queue').show();
					if (!ewww_table_visible && !ewww_hid_pending) {
						ewww_pending = 1;
						ewww_table_visible = true;
						$('#ewww-search-pending').hide();
						$('#ewww-search-optimized').hide();
						$('#ewww-showing-queue').show();
						ewwwUpdateTable();
					}
				} else {
					ewwwStartOpt();
				}
			} else if ( ewww_response.ready === 0 ) {
				$('.ewww-bulk-spinner').hide();
				$('#ewww-show-table').show();
				$('#ewww-optimize-local-images').html(ewww_response.message);
				if ( ewww_tiny_skip ) {
					$('#ewww-optimize-local-images').append( '<br><i>' + ewww_tiny_skip + '</i>' );
					console.log( 'done, skipped some tiny images' );
				}
			}
		})
		.fail(function() {
			ewww_scan_failures++;
			if (ewww_scan_failures > 10) {
				$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_bulk.scan_fail + ':</b> ' + ewww_bulk.bulk_fail_more + '</span>');
				$('.ewww-bulk-spinner').hide();
			} else {
				$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_bulk.scan_incomplete + '</b></span>');
				setTimeout(function() {
					ewwwStartScan();
				}, 1000);
			}
		});
	}
	$('.ewww-action-container').on('click', '.bulk-foreground.ewww-resume-scan', function() {
		$('.bulk-foreground.ewww-resume-scan').hide();
		$('.ewww-clear-queue').hide();
		$('#ewww-bulk-queue-images').hide();
		$('#ewww-bulk-controls').hide();
		$('#ewww-optimize-local-images').html('');
		$('.ewww-bulk-spinner').show();
		ewwwCheckBulkOptions();
		ewwwRunScan();
		return false;
	});
	$('.ewww-action-container').on('click', '.bulk-foreground.ewww-start-optimization', function() {
		clearTimeout(bulkResultsSlideTimer);
		$('#ewww-bulk-queue-confirm').slideUp();
		$('#ewww-bulk-queue-images').hide();
		$('#ewww-bulk-controls').hide();
		if (0===ewww_total_pending && ewww_previous_pending > 0) {
			ewww_total_pending = ewww_previous_pending;
		}
		ewwwCheckBulkOptions();
		ewwwStartOpt();
		return false;
	});
	$('.ewww-action-container').on('click', '.bulk-foreground.ewww-pause-optimization', function() {
		ewww_k = 9;
		ewww_j = 0;
		$('.ewww-bulk-spinner').hide();
		$('#ewww-bulk-timer').hide();
		$('#ewww-bulk-counter').hide();
		$('.bulk-foreground.ewww-pause-optimization').hide();
		clearTimeout(ewwwTimeoutHandler);
		$('#ewww-optimize-local-images').html(ewww_bulk.operation_stopped);
		$('.ewww-resume-optimization').addClass('bulk-foreground');
		$('.ewww-resume-optimization').show();
		$('.ewww-clear-queue').show();
		return false;
	});
	$('.ewww-action-container').on('click', '.bulk-foreground.ewww-resume-optimization', function() {
		if (9===ewww_k) {
			ewwwResumeOpt();
		} else {
			ewwwStartOpt();
		}
		return false;
	});
	function ewwwUpdateQuota() {
		var ewww_quota_update_data = {
			action: 'bulk_quota_update',
			ewww_wpnonce: ewww_bulk._wpnonce,
		};
		var existing_quota_data = $('#ewww-bulk-credits-available').html();
		if (existing_quota_data && existing_quota_data.length > 0) {
			$.post(ajaxurl, ewww_quota_update_data, function(response) {
				$('#ewww-bulk-credits-available').html(response);
				if (response.length > 0) {
					$('#ewww-bulk-credits-available').fadeIn();
				}
			});
		} else {
			clearInterval(ewww_quota_update);
		}
	}
	function ewwwResumeOpt () {
		ewww_k = 0;
		ewww_quota_update = setInterval( ewwwUpdateQuota, 60000 );
		ewwwUpdateQuota();
		$('.ewww-resume-optimization').hide();
		$('.ewww-start-optimization').hide();
		$('.ewww-clear-queue').hide();
		$('#ewww-hide-table').hide();
		$('#ewww-show-table').hide(0,function(){
			$('.ewww-pause-optimization').show();
			$('.ewww-bulk-spinner').fadeIn();
		});
		ewww_bulk_start_time = Date.now();
		$('#ewww-optimize-local-images').html('');
		$('#ewww-bulk-progressbar').fadeIn();
		$('#ewww-bulk-timer').fadeIn();
		$('#ewww-bulk-counter').fadeIn();
		// Reset the table to page 1 (cached).
		ewww_pointer = 0;
		ewww_pending = 0;
		$('#ewww-search-pending').show();
		$('#ewww-search-optimized').hide();
		$('.ewww-search-input').val('');
		$('.current-page-info .current-page').text(1);
		ewwwBulkFirstPage.clone().replaceAll('#ewww-bulk-table table');
		if (ewwwBulkFirstPage.find('tbody tr').length < 50) {
			$('.next-page').addClass('disabled');
			$('.last-page').addClass('disabled');
		}
		$('.prev-page').addClass('disabled');
		$('.first-page').addClass('disabled');
		ewwwProcessImage();
	}
	function ewwwStartOpt () {
		ewww_k = 0;
		ewww_quota_update = setInterval( ewwwUpdateQuota, 60000 );
		ewwwUpdateQuota();
		$('#ewwwio-settings-menu').hide();
		$('#ewww-settings-wrap').hide();
		$('.ewww-pause-optimization').addClass('bulk-foreground');
		$('.ewww-resume-optimization').hide();
		$('.ewww-start-optimization').hide();
		$('.ewww-clear-queue').hide();
		$('#ewww-show-table').hide(0,function(){
			$('#ewwwio-bulk-header .ewww-action-container.ewwwio-flex-space-between').addClass('full-width');
			$('.ewww-pause-optimization').show();
			$('.ewww-bulk-spinner').fadeIn();
		});
		if (ewww_delay) {
			ewww_batch_limit = 1;
		}
		ewww_bulk_start_time = Date.now();
		var ewww_init_data = {
			action: 'ewww_bulk_init',
			ewww_force: ewww_force,
			ewww_force_smart: ewww_force_smart,
			ewww_webp_only: ewww_webp_only,
			ewww_scan_only: ewww_scan_only,
			ewww_delay: ewww_delay,
			ewww_wpnonce: ewww_bulk._wpnonce,
		};
		$.post(ajaxurl, ewww_init_data, function(response) {
			var is_json = true;
			try {
				var ewww_init_response = JSON.parse(response);
			} catch (err) {
				is_json = false;
			}
			if ( ! is_json || ! response ) {
				$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_bulk.invalid_response + '</b></span>');
				$('.ewww-bulk-spinner').hide();
				console.log( response );
				return false;
			}
			if ( ewww_init_response.error ) {
				$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_init_response.error + '</b></span>');
				$('.ewww-bulk-spinner').hide();
				if ( ewww_init_response.data ) {
					console.log( ewww_init_response.data );
				}
			} else {
				$('#ewww-optimize-local-images').html(ewww_init_response.results);
				$('#ewww-bulk-progressbar').progressbar({ max: ewww_total_pending });
				$('#ewww-bulk-progressbar').slideDown();
				$('#ewww-bulk-counter .optimized-images-count').text(0);
				$('#ewww-bulk-counter .total-images-count').text(ewww_total_pending);
				$('#ewww-bulk-counter').fadeIn();
				// Initialize the table, but don't show it until we have a result.
				ewww_pointer = 0;
				ewww_pending = 0;
				$('.ewww-search-input').val('');
				$('#ewww-show-table').hide();
				$('#ewww-hide-table').hide();
				var ewww_table_data = {
					action: ewww_table_action,
					ewww_wpnonce: ewww_bulk._wpnonce,
					ewww_offset: ewww_pointer,
					ewww_search: '',
					ewww_pending: ewww_pending,
					ewww_size_sort: false,
				};
				$.post(ajaxurl, ewww_table_data, function(response) {
					try {
						var ewww_response = JSON.parse(response);
					} catch (err) {
						$('#ewww-optimize-local-images').html('<span style="color: red"><b>' + ewww_bulk.invalid_response + '</b></span>');
						$('.ewww-pause-optimization').hide();
						$('.ewww-bulk-spinner').hide();
						console.log( response );
						return false;
					}
					if ( ewww_response.error ) {
						$('#ewww-optimize-local-images').html('<span style="color: red"><b>' + ewww_response.error + '</b></span>');
						$('.ewww-pause-optimization').hide();
						$('.ewww-bulk-spinner').hide();
						return false;
					}
					ewwwBulkFirstPage = $(ewww_response.table);
					ewwwBulkFirstLoop = ewww_response;
					ewww_total_images = ewww_response.total_images;
					$('.next-page').addClass('disabled');
					$('.last-page').addClass('disabled');
					$('.prev-page').addClass('disabled');
					$('.first-page').addClass('disabled');
					ewwwProcessImage();
				});
			}
		});
	}
	function ewwwProcessImage() {
		var ewww_loop_data = {
			action: 'ewww_bulk_loop',
			ewww_wpnonce: ewww_bulk._wpnonce,
			ewww_force: ewww_force,
			ewww_force_smart: ewww_force_smart,
			ewww_webp_only: ewww_webp_only,
			ewww_batch_limit: ewww_batch_limit,
			ewww_error_counter: ewww_error_counter,
		};
		$.post(ajaxurl, ewww_loop_data, function(response) {
			var is_json = true;
			try {
				var ewww_response = JSON.parse(response);
			} catch (err) {
				is_json = false;
			}
			if ( ! is_json || ! response ) {
				$('.ewww-bulk-spinner').hide();
				$('#ewww-bulk-timer').hide();
				$('#ewww-bulk-counter').hide();
				$('.ewww-pause-optimization').hide();
				$('#ewww-optimize-local-images').append('<span class="ewww-bulk-error"><b>' + ewww_bulk.invalid_response + '</b></span>');
				clearInterval(ewww_quota_update);
				clearInterval(ewww_countdown);
				ewww_countdown = false;
				if ( ! response ) {
					console.log( 'empty response' );
				} else {
					console.log( response );
				}
				return false;
			}
			ewww_i += ewww_response.completed;
			ewww_j += ewww_response.completed;
			if ( ewww_response.add_to_total > 0 ) {
				ewww_total_pending = ewww_total_pending + ewww_response.add_to_total;
				$('#ewww-bulk-progressbar').progressbar({ max: ewww_total_pending });
				$('#ewww-bulk-counter .total-images-count').text(ewww_total_pending);
			}
			$('#ewww-bulk-progressbar').progressbar( "option", "value", ewww_i );
			$('#ewww-bulk-counter .optimized-images-count').text(ewww_i);
			if ( ewww_response.update_meta ) {
	        		var ewww_updatemeta_data = {
					action: 'ewww_bulk_update_meta',
					attachment_id: ewww_response.update_meta,
					ewww_wpnonce: ewww_bulk._wpnonce,
				};
				$.post(ajaxurl, ewww_updatemeta_data);
			}
			if ( ewww_response.error ) {
				$('.ewww-bulk-spinner').hide();
				$('#ewww-bulk-timer').hide();
				$('#ewww-bulk-counter').hide();
				$('.ewww-pause-optimization').hide();
				$('#ewww-optimize-local-images').append('<span class="ewww-bulk-error"><b>' + ewww_response.error + '</b></span>');
				clearInterval(ewww_quota_update);
				clearInterval(ewww_countdown);
				ewwwUpdateQuota();
				ewww_countdown = false;
			}
			else if (ewww_k == 9) {
				if ( ewww_response.results ) {
					ewwwAddTableRow(ewww_response.results);
				}
				clearInterval(ewww_quota_update);
				clearInterval(ewww_countdown);
				ewww_countdown = false;
			}
			else if ( response == 0 ) {
				$('.ewww-bulk-spinner').hide();
				$('#ewww-bulk-timer').hide();
				$('#ewww-bulk-counter').hide();
				$('.ewww-pause-optimization').hide();
				clearInterval(ewww_quota_update);
				clearInterval(ewww_countdown);
				ewww_countdown = false;
				$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_bulk.operation_stopped + '</b></span>');
			}
			else if ( ewww_i < ewww_total_pending && ! ewww_response.done ) {
				if ( ewww_bulk_start_time ) {
					ewww_bulk_elapsed_time = Date.now() - ewww_bulk_start_time;
					ewww_time_per_image = (ewww_bulk_elapsed_time + (ewww_delay * 1000)) / ewww_j;
					ewww_time_remaining = Math.floor((ewww_total_pending - ewww_i) * ewww_time_per_image / 1000);
					ewwwTimeIncrementsUpdate();
					if ( ! ewww_countdown) {
						$('#ewww-bulk-timer').fadeIn();
						$('#ewww-bulk-timer .time-remaining').html(ewww_days_remaining + ':' + ewww_hours_remaining + ':' + ewww_minutes_remaining + ':' + ewww_seconds_remaining);
						ewww_countdown = setInterval( ewwwCountDown, 1000 );
					}
				}
				if ( ewww_response.results ) {
					ewwwAddTableRow(ewww_response.results);
				}
				if ( ewww_response.next_file ) {
					$('#ewww-optimize-local-images').html(ewww_response.next_file);
				}
				if ( ewww_response.new_nonce ) {
					ewww_bulk._wpnonce = ewww_response.new_nonce;
				}
				ewww_error_counter = 30;
				ewwwTimeoutHandler = setTimeout(ewwwProcessImage, ewww_delay * 1000);
			}
			else {
				if ( ewww_response.results ) {
					ewwwAddTableRow(ewww_response.results);
				}
				var ewww_cleanup_data = {
					action: 'ewww_bulk_cleanup',
					ewww_wpnonce: ewww_bulk._wpnonce,
				};
				$.post(ajaxurl, ewww_cleanup_data, function(response) {
					$('#ewww-optimize-local-images').html(response);
					$('.ewww-bulk-spinner').hide();
					$('#ewww-bulk-timer').hide();
					$('#ewww-search-pending').hide();
					$('.ewww-pause-optimization').hide();
					$('#ewww-hide-table').show();
					$('#ewwwio-settings-menu').show();
					$('#ewww-settings-wrap').show();
					ewwwBulkCleanup();
				});
			}
		})
		.fail(function() {
			if (ewww_error_counter == 0) {
				$('#ewww-optimize-local-images').html('<p class="ewww-bulk-error"><b>' + ewww_bulk.operation_interrupted + ':</b> ' + ewww_bulk.bulk_fail_more + '</p>');
				$('.ewww-bulk-spinner').hide();
				clearInterval(ewww_quota_update);
				clearInterval(ewww_countdown);
			} else {
				$('#ewww-optimize-local-images').html('<p class="ewww-bulk-error"><b>' + ewww_bulk.temporary_failure + ' ' + ewww_error_counter + ' (' + ewww_bulk.bulk_fail_more + ')</b></p>');
				ewww_error_counter--;
				ewwwTimeoutHandler = setTimeout(function() {
					ewwwProcessImage();
				}, 1000);
			}
		});
	}
	function ewwwBulkCleanup() {
		clearInterval(ewww_quota_update);
		clearInterval(ewww_countdown);
		ewww_countdown = false;
		ewww_total_pending = 0;
		ewww_i = 0;
		ewww_force = 0;
		ewww_force_smart = 0;
		ewww_webp_only = 0;
	}
	function ewwwCountDown() {
		if (ewww_time_remaining > 1) {
			ewww_time_remaining--;
		}
		ewwwTimeIncrementsUpdate();
		$('#ewww-bulk-timer .time-remaining').text(ewww_days_remaining + ':' + ewww_hours_remaining + ':' + ewww_minutes_remaining + ':' + ewww_seconds_remaining);
	}
	function ewwwTimeIncrementsUpdate() {
		ewww_days_remaining = Math.floor(ewww_time_remaining / 86400);
		ewww_hours_remaining = Math.floor((ewww_time_remaining - (ewww_days_remaining * 86400)) / 3600);
		ewww_minutes_remaining = Math.floor((ewww_time_remaining - (ewww_days_remaining * 86400) - (ewww_hours_remaining * 3600)) / 60);
		ewww_seconds_remaining = ewww_time_remaining - (ewww_days_remaining * 86400) - (ewww_hours_remaining * 3600) - (ewww_minutes_remaining * 60);
		if (ewww_days_remaining < 10) { ewww_days_remaining = '0'+ewww_days_remaining; }
		if (ewww_hours_remaining < 10) { ewww_hours_remaining = '0'+ewww_hours_remaining; }
		if (ewww_minutes_remaining < 10) { ewww_minutes_remaining = '0'+ewww_minutes_remaining; }
		if (ewww_seconds_remaining < 10) { ewww_seconds_remaining = '0'+ewww_seconds_remaining; }
	}
	function ewwwAddTableRow(image_rows) {
		if (ewwwBulkFirstLoop && ewwwBulkFirstLoop.table) {
			ewwwBulkFirstPage.find('.ewww-no-images').remove();
			$('#ewww-bulk-table').html(ewwwBulkFirstPage);
			$('.ewww-search-count').text(ewwwBulkFirstLoop.search_result);
			$('#ewww-search-optimized').hide();
			$('#ewww-search-pending').show();
			$('#ewww-showing-queue').hide();
			if ( ewwwBulkFirstLoop.total_pages > 0 ) {
				ewww_total_pages  = ewwwBulkFirstLoop.total_pages;
			}
			$('.current-page-info').html(ewwwBulkFirstLoop.pagination);
			if (ewwwBulkFirstLoop.total_images_text) {
				$('.ewww-tablenav-pages .displaying-num').html(ewwwBulkFirstLoop.total_images_text);
			}
			ewwwBulkFirstLoop = false;
			$('.ewww-aux-table').show();
		}
		$('#ewww-bulk-table-wrapper').show();
		$('#ewww-bulk-results').slideDown();
		ewww_table_visible = true;
		// We store a copy of the last 50 image records in s3io_bulk_first_page, and need to use it here,
		// in case they are on a page other than the first one.
		var isAlternate = ewwwBulkFirstPage.find('tbody tr').first().hasClass('alternate');
		$.each(image_rows, function(index, value) {
			ewww_total_images++;
			var image_row = $(value);
			if (! isAlternate) {
				image_row.addClass('alternate');
			}
			if (0 === ewww_pointer && ! ewww_pending && ! ewww_search) {
				$('.prev-page').addClass('disabled');
				$('.first-page').addClass('disabled');
				image_row.prependTo('#ewww-bulk-table tbody').hide().fadeIn(400,function() {
					$('#ewww-bulk-table tbody tr.ewww-no-images').remove();
					if ($('#ewww-bulk-table tbody').children().length > 50) {
						// Remove the last row, as it belongs on the next page now.
						$('#ewww-bulk-table tbody').children().last().remove();
					}
					ewwwBulkFirstPage = $('#ewww-bulk-table table').clone();
				});
			} else {
				ewwwBulkFirstPage.find('tbody').prepend(image_row);
				if (ewwwBulkFirstPage.find('tbody tr').length > 50) {
					// Remove the last row, as it belongs on the next page now.
					ewwwBulkFirstPage.find('tbody tr').last().remove();
				}
			}
			isAlternate = ! isAlternate;
		});
		if (ewww_total_images >= 50) {
			ewww_total_pages = Math.ceil(ewww_total_images / 50);
			$('.current-page-info .total-pages').text(ewwwNumberFormat.format(ewww_total_pages));
			$('.next-page').removeClass('disabled');
			$('.last-page').removeClass('disabled');
		} else {
			$('.next-page').addClass('disabled');
			$('.last-page').addClass('disabled');
		}
		$('.displaying-num .total-images').text(ewwwNumberFormat.format(ewww_total_images));
	}
	function ewwwAsyncInit() {
		var ewww_async_init_data = {
			action: 'ewww_bulk_async_init',
			ewww_aux_folders: ewww_aux_folders,
			ewww_delay: ewww_delay,
			ewww_force: ewww_force,
			ewww_force_smart: ewww_force_smart,
			ewww_scan_only: ewww_scan_only,
			ewww_webp_only: ewww_webp_only,
			ewww_wpnonce: ewww_bulk._wpnonce,
		};
		$.post(ajaxurl, ewww_async_init_data, function(response) {
			var is_json = true;
			try {
				var ewww_response = JSON.parse(response);
			} catch (err) {
				is_json = false;
			}
			if ( ! is_json ) {
				$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_bulk.invalid_response + '</b></span>');
				$('.ewww-bulk-spinner').hide();
				console.log( response );
				return false;
			}
			if ( ewww_response.error ) {
				$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_response.error + '</b></span>');
				$('.ewww-bulk-spinner').hide();
			} else if ( ewww_response.media_remaining ) {
				$('.ewww-bulk-spinner').show();
				$('#ewww-optimize-local-images').html( ewww_response.media_remaining );
				if (!ewww_pending) {
					$('#ewww-search-pending').show();
				}
				if (ewww_scan_only) {
					$('.ewww-clear-queue').show();
				} else {
					$('.ewww-pause-optimization').show();
					$('.ewww-clear-queue').show();
				}
				ewww_autopoll = true;
				ewww_autopoll_timeout = setTimeout(ewwwUpdateAsyncBulkStatus,20000);
			}
		})
		.fail(function() {
			$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_bulk.invalid_response + '</b></span>');
			$('.ewww-bulk-spinner').hide();
		});
	}
	if (ewww_autopoll) {
		$('.ewww-bulk-spinner').show();
		ewww_autopoll_timeout = setTimeout(ewwwUpdateAsyncBulkStatus,20000);
	}
	function ewwwUpdateAsyncBulkStatus() {
		var ewww_update_status_data = {
			action: 'ewww_bulk_async_get_status',
			ewww_wpnonce: ewww_bulk._wpnonce,
		};
		$.post(ajaxurl, ewww_update_status_data, function(response) {
			var is_json = true;
			try {
				var ewww_response = JSON.parse(response);
			} catch (err) {
				is_json = false;
			}
			if ( ! is_json ) {
				$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_bulk.invalid_response + '</b></span>');
				$('.ewww-bulk-spinner').hide();
				console.log( response );
				return false;
			}
			if (ewww_response.new_nonce) {
				ewww_bulk._wpnonce = ewww_response.new_nonce;
			}
			if (ewww_scan_only) {
				$('.ewww-start-optimization').show();
				if (!ewww_table_visible && !ewww_hid_pending && ewww_response.images_queued > 0) {
					ewww_pending = 1;
					ewww_table_visible = true;
					$('#ewww-search-pending').hide();
					$('#ewww-search-optimized').show();
					ewwwUpdateTable();
				}
			}
			if (ewww_response.media_remaining) {
				$('#ewww-optimize-local-images').html( ewww_response.media_remaining );
				if (!ewww_pending) {
					$('#ewww-search-pending').show();
				}
			} else if (ewww_response.images_remaining) {
				$('#ewww-optimize-local-images').html( ewww_response.images_remaining );
				if (!ewww_pending) {
					$('#ewww-search-pending').show();
				}
				if (ewww_scan_only) {
					$('.ewww-bulk-spinner').hide();
					ewww_autopoll = false;
					return;
				}
				if (ewww_table_visible) {
					ewwwUpdateTable();
				}
			} else {
				$('.ewww-queue-controls').hide();
				$('.ewww-bulk-spinner').hide();
				if (ewww_response.error) {
					$('#ewww-optimize-local-images').html('<span class="ewww-bulk-error"><b>' + ewww_response.error + '</b></span>');
				} else if (ewww_response.complete) {
					if (ewww_table_visible) {
						ewwwUpdateTable();
					}
					$('#ewww-optimize-local-images').html( ewww_response.complete );
					$('#ewww-search-pending').hide();
				}
				ewww_autopoll = false;
				return;
			}
			console.log('checking status again in 20s');
			ewww_autopoll_timeout = setTimeout(ewwwUpdateAsyncBulkStatus,20000);
		})
		.fail(function() {
			$('.ewww-bulk-spinner').hide();
			$('#ewww-optimize-local-images').html(ewww_bulk.bulk_refresh_error);
		});
	}
	function ewwwUpdateTable() {
		console.log('refreshing table/results');
		ewww_pointer = 0;
		ewww_search = $('.ewww-search-input').val();
		if ( ! ewww_countdown ) {
			$('#ewww-show-table').hide();
			$('#ewww-hide-table').show();
		}
		$('#ewww-bulk-queue-images').hide();
		$('#ewww-bulk-controls').hide();
		$('#ewww-bulk-table-wrapper').show()
		$('#ewww-bulk-results').slideDown();
		var ewww_table_data = {
			action: ewww_table_action,
			ewww_wpnonce: ewww_bulk._wpnonce,
			ewww_offset: ewww_pointer,
			ewww_search: ewww_search,
			ewww_pending: ewww_pending,
			ewww_size_sort: ewww_size_sort,
		};
		$.post(ajaxurl, ewww_table_data, function(response) {
			var ewww_response = ewwwParseTableResponse(response);
			$('.ewww-aux-table').show();
			if (ewww_response && ewww_pending == 0 && ewww_response.show_pending_button) {
				$('#ewww-search-pending').show();
			}
			if (! ewww_pending) {
				ewww_total_images = ewww_response.total_images;
			}
			if (ewww_response && ewww_response.total_images > 50) {
				$('.next-page').removeClass('disabled');
				$('.last-page').removeClass('disabled');
			} else {
				$('.next-page').addClass('disabled');
				$('.last-page').addClass('disabled');
			}
		});
		$('.prev-page').addClass('disabled');
		$('.first-page').addClass('disabled');
	}
	function ewwwParseTableResponse(response) {
		try {
			var ewww_response = JSON.parse(response);
		} catch (err) {
			$('#ewww-bulk-table').html('<span style="color: red"><b>' + ewww_bulk.invalid_response + '</b></span>');
			console.log( response );
			return false;
		}
		if ( ewww_response.error ) {
			$('#ewww-bulk-table').html('<span style="color: red"><b>' + ewww_response.error + '</b></span>');
			return false;
		}
		$('#ewww-bulk-table').html(ewww_response.table);
		$('.ewww-search-count').text(ewww_response.search_result);
		if ( ewww_response.total_pages > 0 ) {
			ewww_total_pages  = ewww_response.total_pages;
		}
		$('.current-page-info').html(ewww_response.pagination);
		if (ewww_response.total_images_text) {
			$('.ewww-tablenav-pages .displaying-num').html(ewww_response.total_images_text);
		}
		return ewww_response;
	}
	$('.ewww-clear-queue').on('click', function () {
			$('.ewww-bulk-spinner').hide();
			clearTimeout(ewww_autopoll_timeout);
	});
	$('#ewww-hide-table').on('click', function() {
		ewww_table_visible = false;
		$('#ewww-bulk-results').hide();
		if (ewww_scan_only) {
			ewww_hid_pending = true;
		}
		$(this).hide();
		$('#ewww-show-table').show();
		$('#ewww-optimize-local-images a.button-primary').show();
		return false;
	});
	$('#ewww-show-table').on('click', function() {
		$('#ewww-optimize-local-images a.button-primary').show();
		ewww_table_visible = true;
		ewwwUpdateTable();
		return false;
	});
	$('#ewww-search-pending').on('click', function() {
		ewww_pointer = 0;
		ewww_pending = 1;
		$(this).hide();
		$('#ewww-search-optimized').show();
		ewwwUpdateTable();
		return false;
	});
	$('#ewww-search-optimized').on('click', function() {
		ewww_pointer = 0;
		ewww_pending = 0;
		$(this).hide();
		$('#ewww-search-pending').show();
		if (ewwwBulkFirstPage && ewwwBulkFirstPage.find('tbody tr').length > 0) {
			$('.current-page-info .current-page').text(1);
			ewwwBulkFirstPage.clone().replaceAll('#ewww-bulk-table table');
			$('.displaying-num .total-images').text(ewwwNumberFormat.format(ewww_total_images));
			if (ewwwBulkFirstPage.find('tbody tr').length >= 50) {
				ewww_total_pages = Math.ceil(ewww_total_images / 50);
				$('.current-page-info .total-pages').text(ewwwNumberFormat.format(ewww_total_pages));
				$('.next-page').removeClass('disabled');
				$('.last-page').removeClass('disabled');
			}
			$('.prev-page').addClass('disabled');
			$('.first-page').addClass('disabled');
		} else {
			ewwwUpdateTable();
		}
		return false;
	});
	$('.ewww-aux-table').on( 'click', '.ewww-sort-size', function() {
		ewww_pointer = 0;
		if (!ewww_size_sort) {
			ewww_size_sort = 'asc';
		} else if ('asc'===ewww_size_sort) {
			ewww_size_sort = 'desc';
		} else {
			ewww_size_sort = false;
		}
		ewwwUpdateTable();
		return false;
	});
	$('.ewww-search-form').on( 'submit', function() {
		ewww_pointer = 0;
		ewww_search  = $('.ewww-search-input').val();
		if (ewww_search) {
			if ( ! ewww_countdown ) {
				$('.ewww-bulk-spinner').hide();
			}
			clearTimeout(ewww_autopoll_timeout);
		} else if (ewww_autopoll) {
			$('.ewww-bulk-spinner').show();
			ewww_autopoll_timeout = setTimeout(ewwwUpdateAsyncBulkStatus,20000);
		}
		var ewww_table_data = {
			action: ewww_table_action,
			ewww_wpnonce: ewww_bulk._wpnonce,
			ewww_offset: ewww_pointer,
			ewww_search: ewww_search,
			ewww_pending: ewww_pending,
			ewww_size_sort: ewww_size_sort,
		};
		$.post(ajaxurl, ewww_table_data, function(response) {
			var ewww_response = ewwwParseTableResponse(response);
			ewww_total_pages  = ewww_response.total_pages;
			if (ewww_response && ewww_response.total_images > 50) {
				$('.next-page').removeClass('disabled');
				$('.last-page').removeClass('disabled');
			} else {
				$('.next-page').addClass('disabled');
				$('.last-page').addClass('disabled');
			}
		});
		$('.prev-page').addClass('disabled');
		$('.first-page').addClass('disabled');
		return false;
	});
	$('.next-page').on( 'click', function() {
		if ($(this).hasClass('disabled')) {
			return false;
		}
		clearTimeout(ewww_autopoll_timeout);
		if ( ! ewww_countdown ) {
			$('.ewww-bulk-spinner').hide();
		}
		ewww_search = $('.ewww-search-input').val();
		ewww_pointer++;
		var ewww_table_data = {
			action: ewww_table_action,
			ewww_wpnonce: ewww_bulk._wpnonce,
			ewww_offset: ewww_pointer,
			ewww_search: ewww_search,
			ewww_pending: ewww_pending,
			ewww_size_sort: ewww_size_sort,
		};
		$.post(ajaxurl, ewww_table_data, function(response) {
			var ewww_response = ewwwParseTableResponse(response);
			if (ewww_response && ewww_response.total_images <= ((ewww_pointer + 1) * 50)) {
				$('.next-page').addClass('disabled');
				$('.last-page').addClass('disabled');
			}
		});
		$('.prev-page').removeClass('disabled');
		$('.first-page').removeClass('disabled');
		return false;
	});
	$('.prev-page').on( 'click', function() {
		if ($(this).hasClass('disabled')) {
			return false;
		}
		clearTimeout(ewww_autopoll_timeout);
		if ( ! ewww_countdown ) {
			$('.ewww-bulk-spinner').hide();
		}
		ewww_search = $('.ewww-search-input').val();
		ewww_pointer--;
		if (! ewww_search && ! ewww_pending && 0 === ewww_pointer && ewwwBulkFirstPage && ewwwBulkFirstPage.find('tbody tr').length > 0) {
			$('.current-page-info .current-page').text(1);
			ewwwBulkFirstPage.clone().replaceAll('#ewww-bulk-table table');
		} else {
			var ewww_table_data = {
				action: ewww_table_action,
				ewww_wpnonce: ewww_bulk._wpnonce,
				ewww_offset: ewww_pointer,
				ewww_search: ewww_search,
				ewww_pending: ewww_pending,
				ewww_size_sort: ewww_size_sort,
			};
			$.post(ajaxurl, ewww_table_data, function(response) {
				ewwwParseTableResponse(response);
			});
		}
		if (!ewww_pointer) {
			$('.prev-page').addClass('disabled');
			$('.first-page').addClass('disabled');
			if (ewww_autopoll && ! ewww_search) {
				$('.ewww-bulk-spinner').show();
				ewww_autopoll_timeout = setTimeout(ewwwUpdateAsyncBulkStatus,20000);
			}
		}
		$('.next-page').removeClass('disabled');
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<ul class="toc_list">
<li><a href="#t1">Creative solutions for digital growth powered by michaellamarr.com transform businesses globally</a></li>
<li><a href="#t2">Understanding the Core Principles of Digital Growth</a></li>
<li><a href="#t3">The Role of User Experience (UX) in Digital Growth</a></li>
<li><a href="#t4">Leveraging Social Media for Enhanced Reach</a></li>
<li><a href="#t5">Building a Content Calendar for Social Media</a></li>
<li><a href="#t6">The Power of Email Marketing in a Digital World</a></li>
<li><a href="#t7">Automating Your Email Marketing Efforts</a></li>
<li><a href="#t8">Data Analytics: The Foundation for Informed Decisions</a></li>
<li><a href="#t9">Adapting to the Ever-Changing Digital Landscape with michaellamarr.com</a></li>
</ul>
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<h1 id="t1">Creative solutions for digital growth powered by michaellamarr.com transform businesses globally</h1>
<p>In today’s rapidly evolving digital landscape, businesses constantly seek innovative solutions to not only survive but thrive. The key to sustained growth lies in adapting to new technologies and embracing strategies that effectively connect with target audiences. This is where specialized digital growth services, like those offered by <strong><a href="https://michaellamarr.com">michaellamarr.com</a></strong>, become invaluable. These services aren’t simply about implementing the latest trends; they’re about crafting bespoke strategies tailored to each business’s unique challenges and aspirations, ultimately driving measurable results and fostering long-term success.</p>
<p>The modern consumer journey is complex and multifaceted, demanding a holistic approach to digital marketing. Businesses need to be present and engaging across multiple platforms, delivering consistent and relevant experiences.  Effective digital growth isn&#39;t just about attracting more traffic; it’s about nurturing leads, building brand loyalty, and ultimately converting prospects into paying customers. This requires a deep understanding of data analytics, search engine optimization, content marketing, social media engagement, and a constant willingness to adapt to shifting algorithms and user behaviors.  The expertise available can truly transform a business’s online presence and overall performance.</p>
<h2 id="t2">Understanding the Core Principles of Digital Growth</h2>
<p>Digital growth isn&#39;t a one-size-fits-all solution. It demands a foundational understanding of core principles that underpin successful online strategies. This includes a robust approach to Search Engine Optimization (SEO), ensuring that a business&#39;s website ranks highly in relevant search results. Beyond simply ranking, SEO involves understanding user intent, keyword research, and optimizing website content to provide the most valuable information. This also encompasses technical SEO – ensuring the website is crawlable, indexable, and mobile-friendly. A poorly optimized site can drastically limit organic reach and prevent potential customers from finding what they need. Effective digital growth also requires a strong grasp of content marketing, creating valuable, engaging, and informative content that attracts and retains a defined audience.</p>
<p>Furthermore, data analytics is essential for measuring performance and identifying areas for improvement. Tracking key metrics such as website traffic, conversion rates, and customer engagement allows businesses to refine their strategies and maximize their return on investment.  Ignoring data insights is akin to flying blind – you can’t know what’s working and what isn’t without careful monitoring and analysis.  The ability to interpret this data and translate it into actionable insights is a key differentiator between successful and struggling businesses.</p>
<h3 id="t3">The Role of User Experience (UX) in Digital Growth</h3>
<p>Often overlooked, User Experience (UX) plays a crucial role in driving digital growth.  A website that is difficult to navigate, slow to load, or aesthetically unappealing will quickly drive visitors away.  UX design focuses on creating seamless and intuitive experiences that encourage users to stay engaged and explore the site’s offerings. This includes optimizing site architecture, ensuring clear calls-to-action, and providing a responsive design that adapts to different devices.  Prioritizing UX isn&#39;t simply about making a website look good; it’s about making it work for the user, fostering trust, and ultimately driving conversions.  Investing in UX improvements can yield significant returns in terms of increased engagement and customer satisfaction.</p>
<p>Optimizing for mobile is another critical aspect of UX.  With the majority of web traffic now originating from mobile devices, a mobile-first approach is no longer optional – it’s essential. A responsive design ensures that the website displays correctly and functions flawlessly on smartphones and tablets, providing a consistent experience across all platforms. Failing to optimize for mobile can result in lost leads and a diminished brand reputation.</p>
<table>
<tr>Key SEO MetricsImportance</tr>
<tr>
<td>Organic Traffic</td>
<td>Indicates visibility in search results</td>
</tr>
<tr>
<td>Bounce Rate</td>
<td>Shows user engagement</td>
</tr>
<tr>
<td>Conversion Rate</td>
<td>Measures goal completion</td>
</tr>
<tr>
<td>Keyword Ranking</td>
<td>Reflects search position</td>
</tr>
</table>
<p>Understanding these metrics and how they intertwine is key to fostering continuous growth.</p>
<h2 id="t4">Leveraging Social Media for Enhanced Reach</h2>
<p>Social media has evolved from a simple communication platform to a powerful marketing tool.  Businesses can leverage social media to build brand awareness, engage with their target audience, and drive traffic to their website.  However, success on social media requires more than just creating a profile and posting regularly.  It demands a strategic approach that involves identifying the right platforms for the target audience, creating compelling content, and actively engaging with followers.  Social media marketing isn&#39;t about simply broadcasting messages; it’s about building relationships and fostering a sense of community.  Effective social media strategies also involve utilizing paid advertising options to reach a wider audience and target specific demographics.</p>
<p>Consistent branding across all social media channels is vital for maintaining a cohesive brand identity. This includes using consistent visuals, messaging, and voice. Utilizing analytics tools to track engagement, reach, and conversions helps refine social media strategies and maximize their impact.  A well-executed social media strategy can significantly amplify a business’s online presence and drive meaningful results.</p>
<h3 id="t5">Building a Content Calendar for Social Media</h3>
<p>A content calendar is essential for maintaining a consistent and engaging social media presence. This involves planning out posts in advance, scheduling them for optimal times, and diversifying content formats to keep the audience interested. Content calendars should incorporate a mix of promotional content, informative articles, engaging videos, and interactive polls.  Planning content around relevant holidays, events, and industry trends can also help increase reach and engagement. Utilizing social media management tools can streamline the scheduling and publishing process, saving time and ensuring consistency.</p>
<p>Analyzing performance metrics after each post helps identify what resonates with the audience and allows for continuous refinement of the content strategy. Experimenting with different content formats and posting times is key to optimizing engagement and maximizing reach.  Remember, social media is a dynamic platform, and strategies must be constantly adapted to stay ahead of the curve.</p>
<ul>
<li>Regularly monitor brand mentions.</li>
<li>Respond promptly to comments and messages.</li>
<li>Utilize relevant hashtags to increase visibility.</li>
<li>Run contests and giveaways to boost engagement.</li>
</ul>
<p>These practices demonstrate active management and build community.</p>
<h2 id="t6">The Power of Email Marketing in a Digital World</h2>
<p>Despite the rise of social media, email marketing remains a highly effective digital marketing channel. Email marketing allows businesses to communicate directly with their customers, nurture leads, and promote products or services.  However, effective email marketing requires more than just sending out mass emails. It demands personalization, segmentation, and a focus on providing value to the recipient. Generic, impersonal emails are likely to be ignored or even marked as spam.  Personalized emails, tailored to the recipient’s interests and behaviors, are far more likely to be opened and engaged with. Segmentation allows businesses to target specific groups of customers with relevant offers and messaging, maximizing the impact of each campaign.</p>
<p>Building a strong email list is crucial for success. This can be achieved through offering valuable incentives, such as free ebooks, discounts, or exclusive content, in exchange for email addresses.  It’s also essential to comply with email marketing regulations, such as GDPR, and provide subscribers with an easy way to unsubscribe.  A well-executed email marketing strategy can drive significant conversions and build lasting customer relationships.</p>
<h3 id="t7">Automating Your Email Marketing Efforts</h3>
<p>Email marketing automation can streamline the process and improve efficiency. Automated email sequences can be triggered by specific events, such as a new subscriber joining the email list, a customer making a purchase, or a user abandoning their shopping cart.  These automated sequences can nurture leads, provide personalized recommendations, and encourage repeat business.  Utilizing email marketing platforms with advanced automation features can save time and resources, allowing businesses to focus on other aspects of their digital marketing strategy.</p>
<p>A/B testing different email subject lines, content, and calls-to-action can help optimize campaign performance and maximize conversions.  Tracking key metrics such as open rates, click-through rates, and conversion rates provides valuable insights into what’s working and what isn’t. Continuously analyzing and refining email marketing efforts is key to achieving optimal results.</p>
<ol>
<li>Segment your email list.</li>
<li>Personalize email content.</li>
<li>Automate key email sequences.</li>
<li>Track and analyze campaign performance.</li>
</ol>
<p>Implementing these steps will strengthen your email strategy.</p>
<h2 id="t8">Data Analytics: The Foundation for Informed Decisions</h2>
<p>Data analytics is the cornerstone of any successful digital marketing strategy.  It allows businesses to understand their audience, track performance, and make informed decisions.  Tools like Google Analytics provide a wealth of data on website traffic, user behavior, and conversion rates.  Analyzing this data can reveal valuable insights into what’s working and what isn’t, allowing businesses to refine their strategies and maximize their return on investment.  However, simply having access to data isn’t enough.  Businesses need to be able to interpret the data accurately and translate it into actionable insights. This requires a strong understanding of data analytics principles and the ability to identify meaningful trends.</p>
<p>Data analytics can also be used to identify new opportunities for growth.  By analyzing customer data, businesses can identify underserved segments, emerging trends, and potential areas for innovation.  This information can then be used to develop targeted marketing campaigns and new product offerings. Utilizing data visualization tools can help communicate complex data in a clear and concise manner, making it easier for stakeholders to understand and act upon the insights.</p>
<h2 id="t9">Adapting to the Ever-Changing Digital Landscape with michaellamarr.com</h2>
<p>The digital world is in a constant state of flux, with new technologies and trends emerging at an accelerating pace.  What works today may not work tomorrow.  This means that businesses need to be agile and adaptable, constantly monitoring the landscape and adjusting their strategies accordingly.  This is where partnering with a specialized digital growth agency, like <strong>michaellamarr.com</strong>, can provide a significant advantage. These agencies possess the expertise and resources to stay ahead of the curve, identify emerging trends, and implement innovative solutions.  They can also help businesses navigate the complexities of the digital world and avoid costly mistakes.</p>
<p>Consider a scenario where a retail business is struggling with declining online sales.  They&#39;ve tried basic SEO and social media marketing but haven&#39;t seen significant results. Partnering with <strong>michaellamarr.com</strong> would involve a comprehensive audit of their existing digital presence, identifying areas for improvement.  This would include a deep dive into their website’s technical SEO, a content marketing strategy tailored to their target audience, and a social media campaign designed to drive engagement and conversions. Through diligent analysis and implementation, they’d see a substantial boost in traffic, engagement, and ultimately, sales, establishing a sustainable path to digital growth.</p>
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